Advertising Standards Authority

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The Advertising Standards Authority or ASA is the United Kingdom's advertising regular; it investigates and rules on misleading, harmful, offensive, or irresponsible advertising including health and beauty products, medical claims about products or services, and other advertising. It rules on internet, social media, influencer, magazine and print adverts, plus TV and radio advertising.[1]

Committee of Advertising Practice[edit | edit source]

The Committee of Advertising Practice (CAP) writes codes that advertisers must abide by, and the published codea are available on the ASA website.[2]

Legal powers[edit | edit source]

The Advertising Standards Authority can insist an advert is withdrawn or amended - including text or images on a website - but does not have enforcement powers. When enforcement is felt necessary, the ASA refers the case to local UK Trading Standards, who are then able to prosecute.[2]

Complaints about ME, CFS or fibromyalgia[edit | edit source]

Complaints that have been upheld include:

Online presence[edit | edit source]

See also[edit | edit source]

Learn more[edit | edit source]

References[edit | edit source]

  1. Advertising Standards Authority | Committee of Advertising Practice. "Home". Advertising Standards Authority. Retrieved June 6, 2022.
  2. 2.0 2.1 Advertising Standards Authority | Committee of Advertising Practice. "About the ASA and CAP". Advertising Standards Authority. Retrieved June 6, 2022.
  3. "Therapist Terence Watts 'mystified' by ASA ruling on 'misleading' website claims". NS Healthcare. Retrieved June 6, 2022.

The information provided at this site is not intended to diagnose or treat any illness.
From MEpedia, a crowd-sourced encyclopedia of ME and CFS science and history.