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Lightning Process
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==Controversy== ===British Advertising Standards Authority (ASA) ruling=== In 2012 the British [[Advertising Standards Authority]] ruled against claims on the Lightning Process (LP) website.<ref name="ad-ASA2018">{{Cite web | last = Advertising Standards Authority {{!}} Committee of Advertising Practice | authorlink = Advertising Standards Authority|first = |website=Advertising Standards Authority | date = August 2012|access-date=2022-06-05|url=https://www.asa.org.uk/Rulings/Adjudications/2012/8/Phil-Parker-Group-Ltd/SHP_ADJ_158035.aspx#.Vro3WduLRD9 | title = ASA Ruling on Phil Parker Group Ltd}}</ref> The ASA upheld a complaint from Hampshire County Council trading standards made about false claims about the use and effectiveness of LP on ME/CFS. The claims were that "Our survey found that 81.3%* of clients report that they no longer have the issues they came with by day three of the LP course", which the complainant stated "misleadingly implied that the Lightning Process could treat or cure CFS/ME." The ASA noted, "the website breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation) and 12.1 (Medicines, medical devices, health-related products and beauty products)." The ASA ruled that Phil Parker Ltd should not make medical claims for the LP unless they were supported with robust evidence and the company was not to refer to conditions for which advice should be sought from suitably qualified health professionals. ===The Nordic Consumer Ombudsman=== The 2017 Agenda for the Nordic Consumer Ombudsman ruled that it is illegal to claim that any alternative medicine treatment is effective against specific illnesses and conditions. This ruling forbids the Lightening Process (LP) owners to market Lightening Process (LP) as a treatment for ME/CFS.<ref name="NCO">https://forbrukerombudet.no/english/agenda-2017</ref>
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